MinuteClinic TikTok video - all copy written by me.
MinuteClinic TikTok video - all copy written by me. Bathrobe is also mine. :-)
CVS can help with postpartum depression and anxiety. Written by me.
Gold Clio Winner 2019
The CVS Beauty Mark lets customers see the difference between authentic and digitally altered photos of models. In an effort to help set a new standard of beauty — one that is real and transparent — the Beauty Mark is our pledge to pass a healthy self-image on to the next generation.
Users were encouraged to share a photo on Instagram or Twitter for a chance to see it to go live on a Times Square digital billboard. My photo went live and was in the rotation for 48 hours. Move over, Lion King.
Results
Named Mass Market Retailer of the Year by WWD Beauty Inc Awards
Named a leading innovator in beauty by Fast Company in 2019
11 major beauty brands, including Almay, Maybelline, Burt’s Bees and L’Oreal Paris, committed to being transparent in their marketing
Average daily sales were up following the announcement
80% of consumers have a more positive impression of brand’s beauty offering after hearing about this initiative
More than 50% of aware consumers say they will shop with us more often
1.7k total earned placements including TODAY, The New York Times, Fast Company, Ad Age, Women’s Wear Daily and Reuters
3.6 billion earned impressions
15.1 million total shared content reach
0% negative sentiment on social
104 million total #BeautyUnaltered impressions
OOH ads I wrote to promote flu shots at CVS. These ads were displayed the same day the Today Show hosts received their flu shots from CVS pharmacists on the show.
Taxi toppers also appear nationwide through the end of 2024.
OOH ads promoting flu shots. These ads were displayed the same day the Today Show hosts received their flu shots from CVS pharmacists on the show.
OOH ads promoting flu shots. These ads were displayed the same day the Today Show hosts received their flu shots from CVS pharmacists on the show.
OOH ads promoting flu shots. These ads were displayed the same day the Today Show hosts received their flu shots from CVS pharmacists on the show.
OOH ads promoting flu shots. These ads were displayed the same day the Today Show hosts received their flu shots from CVS pharmacists on the show.
MinuteClinic Expertise TikTok video - all copy written by me.
MinuteClinic Expertise TikTok video - all copy written by me.
MinuteClinic Expertise TikTok video - all copy written by me.
MinuteClinic owned social video - press play to load the image
MinuteClinic owned social video - press play to load the image
MinuteClinic owned social video - press play to load the image
MinuteClinic owned social - static post
MinuteClinic owned social - static post
See why CVS Pharmacy® is America’s Choice for Vaccinations™.
Need a little Christmas? It might have been the best way to wrap up 2020. We hope this TV spot brought our customers warmth, comfort, and cheer in the year they needed it most.
Moms deserved allllll the love on Mother’s Day, 2020. And they got a healthy dose of it from CVS.
I won a CVS Health breakthrough award for my work on the K-Beauty campaign. The work was featured in two pop-up shops in NYC. One in Columbus Circle and the other in Times Square.
The piece above is a TCM (top customer mailer) panel.
Playful messaging helps to engage, educate, and entice our customer to purchase.
Signage helps to educate our customer about K-Beauty products and assist her with application.
Signage helps to educate our customer about K-Beauty products and assist her with application.
To engage, educate and empower customers at shelf, I created a question and answer approach that simulated a conversation in over 50 signs. These signs spanned multiple front store categories and appeared in every aisle of the store. By demonstrating all 4 attributes of our brand voice — caring, encouraging, clear, and conversational — this voice quickly became known as the CVS Health trusted advisor. Or, the voice of the front store.
The recognition above was received by the VP of Front Store Marketing at the time.
Created to engage, educate and empower our customer to make the right product selection.
Magazine ad announcing Allure's partnership with CVS pharmacy®
Never made it to publication, but I liked the writing.
Westlake ACE HoliDIY is an online and in-store experience featuring amazing gifts made from ordinary hardware store items.
Household Head-to-Head is a Facebook app that pits common household items against each other, bracket-style.
Dunkin' Donuts gave their fans a chance to appear in the next Dunkin’ ad, in this highly engaging and successful Facebook promotion known as, "Chance For StarDDom."
Idea: Direct mailers with Dunkin' Donuts cards are sent to Perks Rewards members to show them how easy it is to earn and double their rewards.
Rich media
Flash banner
Flash banner
Frozen Hot Chocolate
Life's Bank campaign
Broadcast - Produced 2013
Life's Bank campaign
Broadcast - Produced 2013
Harvard Square branch
Billboard to promote new branch in Boston’s South End
Produced 2013
Poster
Poster
Landing page
Flash Banner
Direct Mail
Poster
Homepage Marquee
Landing page
Finalist in the “Barcelona Make an Ad Video Competition” sponsored by MoFilm productions.
Yoplait purchased the video submission.
Voice-over: Me
This video was a finalist in the "Barcelona Make an Ad Video Competition" sponsored by MoFilm productions.
It's always a close call for Rolaids firemen, Art and Randy.
Spec headlines
Left foot: Free
Right foot: Spirit
The All Stah
Now headquartered in Boston
Universal appeal. Without the ego.
From sport to stage to street.
With no sign of stopping.
Wilt Chamberlain scored big in Chucks.
(Points, we mean.)
Rebels, rockers, artists, dreamers, thinkers…
Lace up.
The sneaker with a story.
The sole with a soul.
Hipster before it was hipster.
Feet speak louder than words.
Iconoclastic. Since the first basket.
Spec headlines
Got designer clothes hanging idly in your closet?
Let’s talk, bitch.
Second Time Around
We’re like a giant lost and found bin. Just full of Chanel.
Second Time Around
Now you can buy Prada and still pay rent.
Second Time Around
It’s like shopping at Barney’s. Without the stink eye.
Second Time Around
Second Time Around
Good will for rich bitches.
“I hate Prada hand-me-downs.”
Said no one ever.
Second Time Around
Fend off your Fendi right here.
Second Time Around
Buy jeans that are actually distressed.
Second Time Around
The last time Chanel, Dior, and Gucci were in a room,
someone won an Oscar.
Get it all at Second Time Around.
Heads will turn. Twice.
Second Time Around
Even Dior gets dissed.
Second Time Around
Chanel, Hermes, Prada.
Or: Friday, Saturday, Sunday.
Second Time Around
This time you can buy Gucci and still eat.
Second Time Around
Haute hand-me-downs, come hither.
Second Time Around
Jimmy Choos. Sans pain.
Second Time Around
