Hi. I put the 'wit' in Hurwitz. Energetic and passionate Creative Director with extensive in-house and agency experience, specializing in conceptualizing and executing compelling, brand-aligned copy for major clients. Proven track record of fostering collaborative, innovative teams and leading successful campaigns across digital, print, and broadcast media. Combines strong creative vision with a dedication to storytelling that resonates with diverse audiences, delivering impactful, award-winning results in competitive markets. My writing inspires a creative voice that drives emotion and elevates brands, delivering messaging that resonates deeply with audiences. Known for my strategic insight, creative problem-solving, and a passion for driving brand narratives that meet and exceed business objectives. Core competencies include:
Creative Direction | Copywriting | Creative Strategy & Brand Positioning | Campaign Concept Development & Execution | Cross-Functional Team Leadership | Client Relationship Management | Social Media Content Creation | Digital & Print Advertising | Brand Voice & Messaging Consistency | High-Impact Presentation & Pitching Skills | Storytelling & Audience Engagement | Mentorship & Talent Development | Problem Solving & Idea Generation
EXPERIENCE
Creative Director, Freelance
February 2025 - Present
Associate Creative Director, CVS Health
February 2018 - December 2024
Played a pivotal role in shaping CVS Health’s brand voice by leading the creative direction and copy development for the Pharmacy & Health Services team at Heart Haus, the in-house creative agency.
Successfully led the development and execution of strategic, innovative solutions that consistently met business objectives, maintaining a 100% success rate in alignment with performance expectations.
Recruited, mentored, and guided a team of copywriters and designers, shaping the creative direction to deliver engaging, on-brand concepts that surpassed project objectives.
Forged strong relationships with business partners, resulting in the delivery of high-impact campaigns that enhanced the brand’s identity and set new benchmarks in the industry.
Consistently recognized for expertise in copywriting, frequently sought after to write copy for high-priority projects across diverse mediums.
2019 Gold Clio winner for CVS Beauty Mark campaign.
Senior Copywriter, CVS Health
June 2015 - February 2018
Collaborated, concepted and wrote copy for digital, in-store, print, radio and out-of-home campaigns.
Strategically executed big ideas and successfully led creative presentations for business partners.
Regularly acknowledged as a writer with a warm, approachable voice that conveys compassion while showcasing the brand’s expertise.
Took an active role in Enterprise Brand naming initiatives, embraced challenges, cultivated relationships and explored all potential opportunities.
2017 recipient of a CVS Health breakthrough award for two Korean beauty pop-up shops in NYC.
Copywriter, PJA Advertising + Marketing
April 2012 - April 2015
Collaborated, concepted and wrote copy for digital, broadcast, radio, print, social and out-of-home campaigns for the following clients: Straight Talk Wireless, Total Wireless, Cambridge Trust Company, Boston Scientific, SDL, Westlake ACE Hardware and Honeywell.
Contract Copywriter, Studiocom (Now VML)
February 2011 - April 2012
Collaborated, concepted and created web content, social media promotions and print collateral for the following clients: Dunkin’ Donuts, Citizens Bank and Taubman Centers.
Interactive Copywriter, BEAM Interactive & Relations
July 2010 - January 2011
Created web content, financial service offers and all things digital for MINI Cooper, Merrill Edge, Boost Mobile, Athena Health and Living Proof.
Actor & Writer in New York City
2004 - 2007
Performed at NYC comedy clubs in a sketch comedy troupe. Hired as freelance writer to blog about the experience for an entertainment website and reviewed theater and film for an online magazine.
EDUCATION
Sarah Lawrence College
B.A. Theater and Creative Writing
The Creative Circus
Copywriting
FUN FACTS
• Performed in 30 plays and danced for 12 years
• Won the 7th grade regional science fair. Fell asleep during the awards ceremony.
• Lived in London my junior year abroad and studied at the British American Drama Academy
• Had my face featured on a digital billboard in Times Square as part of a beauty campaign. Move over, Lion King.